ecomobilization game

April 11, 2010

Did you know that an estimated 130 million mobile phones will end up in U.S. landfills this year? Neither did we until we got a call from our friends at Spark Exhibits. A collaboration was born.

Spark and Tractor created a plan to communicate and explain LG’s ecomobilization program to an audience of mobile phone executives at this years CTIA convention. Our effort resulted in a series of digital signage and a touch screen game.

The game created a fun venue while educating users on the various materials that make up a phone and how those parts can separated and recycled back to their original form.

Our goal as a company is to reach a new kind of consumer. It's about standing out in an era of unprecedented choice, and creating a dialogue instead of just making noise.