April 11, 2010
Did you know that an estimated 130 million mobile phones will end up in U.S. landfills this year? Neither did we until we got a call from our friends at Spark Exhibits. A collaboration was born.
Spark and Tractor created a plan to communicate and explain LG’s ecomobilization program to an audience of mobile phone executives at this years CTIA convention. Our effort resulted in a series of digital signage and a touch screen game.
The game created a fun venue while educating users on the various materials that make up a phone and how those parts can separated and recycled back to their original form.