A Slice of the Source

March 11, 2012

Intel needed a way to serve multiple developer audiences from a single online site. We created Intel Visual Computing Source to help game developers or media developers self-select, and get just the  customized info they want.

After extensive testing, we were able to identify and bubble-up the most important topics to the top of the navigation, and put a wealth of information in intuitive buckets that make sense to the audience.

And, we took additional steps to make it easy to find what you’re looking for, whether you like to use search, navigation, or filtering.

Our goal as a company is to reach a new kind of consumer. It's about standing out in an era of unprecedented choice, and creating a dialogue instead of just making noise.