May 6, 2020
Today we were featured in a Q+A with long time client Aaron Burcell. Methinks is a leader in customer insights solutions and services, with a vision of making access to customer insights ubiquitous by connecting businesses with their customers.
You can read the article and how Tractor uses research to inform and drive our creative process.
Steve Huber
Steve is the founder and CEO of Tractor Studios.
Our goal as a company is to reach a new kind of consumer. It's about standing out in an era of unprecedented choice, and creating a dialogue instead of just making noise.
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“Not everything that can be counted counts, and not everything that counts can be counted.”
“You can’t wake a person who is pretending to be asleep”
“Freedom is the right to tell people what they do not want to hear.”
“First, they steal the words. Then they steal the meaning.”
“I don’t explain — I explore.”
“Fools act on imagination without knowledge; pendants acts on knowledge without imagination”
“Some people can read War and Peace and come away thinking it’s a simple adventure story. Others can read the ingredients on a chewing gum wrapper and unlock the secrets of the universe.”
“If you’re not at the table, you’re on the menu.”
“Innovation is seeing what everybody has seen, and thinking what nobody has thought.”
“Any sufficiently advanced technology is indistinguishable from magic”
“A lie gets halfway around the world before the truth has a chance to get its pants on.”
“The Future is here – it’s just not evenly distributed”
“It is the long history of humankind (and animal kind, too) that those who learned to collaborate and improvise most effectively have prevailed.”
“To achieve great things, two things are needed: a plan, and not quite enough time.”
“Make things as simple as possible, but not simpler”
“The strength of the pack is the wolf. The strength of the wolf is the pack.”
“If you have everything under control, you’re not moving fast enough”
“Vision without execution is hallucination”
“It’s not enough to be busy. So are the ants. The question is: what are you busy about?”
“Those who can make you believe absurdities, can make you commit atrocities.”
“If you’re going through hell, keep going.”
“I skate to where the puck is going to be, not where it has been.”
“Everyone has a strategy until they get hit in the mouth”
“The game was created to demonstrate the futility of individual effort.”
“Run, runner, run!”
“I don’t know karate, but I do know crazy.”
“Courage is being scared to death but saddling up anyway.”
“The hardest thing to learn in life is which bridge to cross and which to burn.”
“When you strike at a king, you must kill him.”
“A mind is like a parachute. It doesn’t work if it is not open.”
“Most virtue is a demand for greater seduction”
“The measure of intelligence is the ability to change.”
“A lie gets halfway around the world before the truth has a chance to get its pants on.”
“If you don’t know where you’re going, you might not get there.”
“I need to have a reason why I’m doing something. Otherwise, I’m lost.”
“Plans are worthless, but planning is everything.”
“Computers are incredibly fast, accurate, and stupid. Human beings are incredibly slow, inaccurate, and brilliant. Together they are powerful beyond imagination.”
“You can’t escape the responsibility of tomorrow by evading it today.”
“No one rises so high as he who knows not where he is going. ”
“There are decades when nothing happens, and there are weeks when decades happen.”
“We must accept finite disappointment, but never lose infinite hope.”
“Science is magic that works.”
“Don’t fight forces, use them. ”
“Perception is real, the truth is not.”
“The best way to predict your future is to create it.”
“Whether it is to be utopia or oblivion will be a touch-and-go relay race right up the final movement”
“There are only two industries that refer to their customers as ’users’: illegal drugs and software.”
“Never confuse a single defeat with a final defeat.”
“Before you build a better mousetrap, it helps to know if there are any mice out there.”
“Don’t spend major time on minor things.”
“There’s one thing worse than change and that’s the status quo ”
“The real problem of humanity is the following: we have Paleolithic emotions, medieval institutions, and god-like technology.”
“You cannot buy the revolution. You cannot make the revolution. You can only be the revolution. ”
“I’m not crazy about reality, but it’s still the only place to get a decent meal. ”
“We lie loudest when we lie to ourselves.”
“A Problem Well Stated is Half Solved”
“My interest is in the future because I am going to spend the rest of my life there.”
“Luck is not a business model”
“Nothing is written.”
“If you think adventure is dangerous, try routine: it is lethal.”
“People can foresee the future only when it coincides with their own wishes.”
“Life is not a problem to be solved, but a reality to be experienced.”
“Simplicity, to me, has always been the essence of good taste.”
“Everything in the world is about sex, except sex. Sex is about power.”
“Pick battles big enough to matter, but small enough to win.”
“You are a nobody until somebody hates you”
“Luxury is a necessity that begins where necessity ends.”