Work

Bringing fans closer to their favorite drivers

RaceVIEW

The audience for auto racing is well known for being fiercely loyal to their favorite drivers and hungry for additional content, but the way races were being broadcast hadn’t kept up with the enhanced content from other televised sports.

SportsMedia, an innovative company dedicated to using cutting-edge tech to enhance the live viewing experience for a variety of sports, reached out to us to create a web-based app to help NASCAR catch up with the times.

During the race, announcers focus on frontrunners, leaving gaps in coverage for other drivers that can be frustrating for fans. Anyone who’s ever been to a NASCAR event can tell you that the full event is far more exciting that just what’s happening at the front. So we created an app to allow users to watch the race they way they wanted, putting fans in the driver’s seat — virtually.

Anyone who’s ever been to a NASCAR event can tell you that the full event is far more exciting that just what’s happening at the front.

RaceVIEW to the rescue

RaceVIEW is a NASCAR fan’s dream come true, designed to get fans closer to the real life experience being in the race car. We engineered the app to give users a look under the hood and feel what it’s like to be behind the wheel in real time. Fans are empowered to focus on the aspects of the race most interesting to them. Crystal-clear car and pit audio channels make listeners feel like they’re in the middle of the action, sharing every tense moment and split-second decision as they happen. Live stats monitor speed, RPMs, braking info, and more, with all information dynamically displayed. And breakthrough real-time 3D modeling follows the position of the race cars from start to finish.

The finished product is a pure adrenaline rush in a slick, attractive app that won raves from users, and helped moved NASCAR into a more connected, tech-forward era. Sports Business Daily summed up the public reaction well, stating, “NASCAR Raceview Mobile is, hands down, a must-download for watching live NASCAR races. I cannot imagine watching another race without the app.” We were thrilled to help fans shift into high gear.