Work

Activating an audience

Years of Living Dangerously

From Director James Cameron and Producer Arnold Schwarzenegger, YEARS OF LIVING DANGEROUSLY is an Emmy-winning documentary series that invites viewers on a journey around the world to show the impact of climate change and challenges us all to take action before it’s too late.

Across seasons one and two, we developed the overall digital strategy and social media campaign, and designed and built the website that gave viewers easy ways to reach out to elected officials and large businesses to adopt more climate-friendly policies. We were part of an effort that ultimately reached an audience of over 2.5 million people.

The hosts were an all-star lineup including Harrison Ford, David Letterman, Sigourney Weaver, Matt Damon, Jack Black, America Ferrera, Gisele Bündchen, and Joshua Jackson. Broadcast on Showtime and the National Geographic Channel, the series needed to reach as many people as possible to spread its important message.

Across seasons one and two, we developed the overall digital strategy and social media outreach, including campaigns for Twitter, Instagram and YouTube. The Facebook group alone grew to approximately 2.5 million active members. We’re especially proud of the show’s website, which connected viewers to stars, featured NGOs, and provided news updates, as well giving voters easy ways to reach out to elected officials and large businesses to adopt more climate-friendly policies. Including in the campaign was the sister site The Climate Solution, which aimed to help students encourage their schools to adopt carbon tax policies, and the Climate Inaction Figures site, which spoofed climate change deniers, and was celebrated widely in the news.

“Years of Living Dangerously has got a great website. It tells you what to do, including how to vote, how to contact your own policymakers and lawmakers, and how to live. How to lead by example.”

James Cameron

Executive Producer

YEARS OF LIVING DANGEROUSLY was only produced for two seasons, but our work continues to live on through a digital presence that is still used by students, teachers, and concerned citizens today, demonstrating the lasting power of a strong digital campaign.