Zuckerberg San Francisco General Hospital and Trauma Center (ZSFG) is a top-rated community hospital and trauma center dedicated to providing world-class care for all, regardless of immigration status or ability to pay.
As the city’s largest primary care facility and only Level 1 Trauma Center, the hospital serves over 100,000 patients every year, and is the hub of the city’s disaster response in any major crisis. In addition, it’s home to 20 UCSF research centers, where cutting-edge medical advancements are being made every day. With the advent of Obamacare and other shifts in the medical marketplace, ZSFG needed to raise awareness of all the health and wellness options it offers to better serve the community.
We were tasked with architecting, designing and building a new ZSFG website from the ground up. Our job was to create a site that helped consumers navigate the often-complex world of specialized medicine. The website needed to reach a wide audience, from the Bay Area’s digital professionals to immigrant communities that may only be able to access information on older technology, or in languages other than English. Additionally, the website had to help users find their way through the complex ZSFG campus to find doctors and services.
For many San Franciscans, the site we created provides their first exposure to ZSFG’s care experience. Our strategy was inspired by discussion sessions with consumers about their needs and frustrations when visiting doctors, and how technology could improve the process. We worked hard to make the site’s branding feel modern while respecting the hospital’s 150 year history. It was vital to build a responsive content management system that would be easy to keep up-to-date, as well as insuring that important tools like the Patient Portal are always just a click away. Within the first month of launching, ZFSG’s site received more than 12,000 unique visitors, a number that continues to grow. We couldn’t be more pleased to be part of project that helps our city be a healthier place.
The website needed to reach a wide audience, from the Bay Area’s digital professionals to immigrant communities.